“Considering we host more than 1,000 events a year, most people might not even realize we are having a special celebration going on,” said Amy Reynolds, who coowns the store with her husband, Vic Herman. “The balloons might tip them off and we will have more events going on than we typically do in a given day.

The story of how the body of the Traverse City teenager was found in a sand pit on the eve of her 17th birthday was splashed over newspapers across the state, broadcast on television and radio throughout Michigan, and spawned at least four Facebook groups with over 10,000 members.